Wine Magazine. As Hugh Johnson put it: “The World of Fine Wine takes wine journalism in a new, more sophisticated direction. It is not a consumer magazine, but the first cultural journal of the wine world. It acknowledges that wine-lovers have other interests too, and the same high standards in whatever they do. The first 12 issues have been a remarkable demonstration of new possibilities. I know I don't want to read the same old marketing jargon ever again”.

Or as David Schildknecht asked, “Which other magazine would dare to treat intoxication, synaesthesia, linguistic muddle, arrested fermentation, Champagne riots, Rabelais’s laughter, van Gogh’s madness, and gout?”

There is no room for another magazine in English that attempts to compete on the "broad middle ground". But we believe strongly that there is still a place for a magazine that fills in some of the gaps that the others choose to leave. The biggest distinguishing features are the range of the subject matter and the depth of the treatment. We will publish articles ranging from the Ancient Chinese or Greeks or Romans right up to the latest en primeur releases. We will also have articles by authoritative writers who are given the space to treat the subject seriously. Of course an article doesn’t have to be long to be worthwhile, any more than a wine has to be old to be fine; but there are some fairly complex subjects that require space if they are not to be superficial. While some of the articles are shorter, our major features are up to 10,000 words long - that’s several times longer than those in other magazines.

• English

• English